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"Kathy
Dwyer has been an outstanding consultant for my medical
practice. She brings her affability, keen insights, wonderful
humor and high level of professionalism to every discussion.
She understands our specific issues, responds with creative
solutions and implements them in a timely fashion. She
is a great finisher. I plan to work with her on a long-term
basis!" -
Paul S. Cohen, M.D.
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The
WISE Symposium
Six years ago, the Falcone Center for Entrepreneurship
at Syracuse University launched the Women Igniting the
Spirit of Entrepreneurship (WISE) Symposium to encourage
women entrepreneurs to Dream, Believe and Pursue. The
annual day-long program features national speakers, educational
seminars, awards program and networking opportunities.
A few years later, SU built upon the symposium's success
with creation of the WISE Center at the South Side Innovation
Center – a facility that focuses on year-round educational
opportunities for women business owners and includes a
business incubator. This unique initiative needed the
associated branding to elevate its status and recognition
in the community – that’s when TAG stepped
in. It created a new logo to distinguish the Symposium
from the Center while leaving no question of the programs'
synergies. This new identity was carried over to all associated
collateral and its website and TAG spearheaded a complementary
pr campaign. The WISE Symposium has since seen sell-out
crowds each year of 700+. And, in keeping with its commitment
to community, TAG’s creative director, Amy Isca,
and senior account manager, Katie Peckham, sit on and
chair, respectively, the WISE Marketing Committee, and
TAG President, Kathy Dwyer, chairs the WISE Advisory Board.
All work has been done pro bono. |
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