"Kathy Dwyer has been an outstanding consultant for my medical practice. She brings her affability, keen insights, wonderful humor and high level of professionalism to every discussion. She understands our specific issues, responds with creative solutions and implements them in a timely fashion. She is a great finisher. I plan to work with her on a long-term basis!"

- Paul S. Cohen, M.D.

 		  
 
  Once a month TAG Group will be featuring a different project we have been working on.

Project Archive
Beacon Federal updates their branding
The WISE Symposium
Rebranding the Offices of Paul S.Cohen MD		  



Rebranding The Offices of Paul S. Cohen M.D.

Since 2004, TAG has provided public relations, advertising, design support and patient relations services for the offices of Paul S. Cohen, M.D. TAG has helped the offices with general branding as well as special projects to introduce new physicians and announce practice honors.

Through a strategy that has focused on print media with supporting patient communications and paid advertising, Dr. Cohen’s offices saw the largest increase in new patient volume in its 27-year history following a campaign to introduce a new doctor to the practice.

Media placements have included cover photos and accompanying stories in a daily newspaper and a healthcare magazine; a monthly healthcare column in a health-focused newspaper; feature articles; and general news items.